When I hire a new employee to join one of my teams, I require them to identify 10 affirmations that will drive them to stay focused on the bigger goal each day, every day. The goal’s time frame can vary, but the daily commitment to seeing it to its realization cannot.
An affirmation should be short and concise, not confused with a slightly-abridged version of “War and Peace.” They should be briefly viewed, quickly committed to memory, easily put into practice, and highly motivating. (Here’s a great website to help you formulate and execute your own affirmations: http://www.mindtools.com/pages/article/affirmations.htm .)
I still utilize some of the affirmations I used in my days as a sales rep. In fact, a few of these affirmations still hang in my office and serve as daily reminders of my “consistency of purpose.” A few of these are:
- I will lead by example.
- I will talk about everything I sell, everywhere I go.
- I will expand my territory.
- I will do what I say I will do.
Though a lot has changed since I adopted these in 1998, the underlying issues remain the same. No matter how much I grow in business and in sales, the basic themes remain the same. They serve as daily reminders that guide my actions. While I typically focus on one affirmation per week, if a situation presents itself where another can be utilized, I will leverage it without hesitation.
In my personal life, the affirmations change shape but not focus. With my family, I strive to affirm them and speak their value. I want to encourage my family every day in what they do. An affirmation doesn’t have to be a grandiose gesture; rather, a simple note or a quick text has just as much, if not more, power to make a positive difference in someone’s day. (Don’t believe me? Try it; I would love to be proved wrong.)
I don’t do this every day, however. I STRIVE to do this every day.