During a recent Twitter conversation, a representative from a national food company jumped in on a conversation discussing the good, the bad, and the aesthetically challenged of sales pitches. What started as an inquiry about a recent sales pitch morphed into a conversation about brand awareness and the importance of social media in today’s marketing.
The food company at the center of the shift in conversation is, as I mentioned, a national company. The problem is, I did not immediately recognize the company’s name nor did their product’s name ring a bell. After receiving a picture of their product’s packaging, I finally put two and two together.
The sales pitch submitted for approval during the conversation read more like a bumper sticker than a call to action, and I said as much. The company responded by offering a free sampling of their products to be shipped to my front door. Free of charge. No strings attached.
With all the opportunities that social media affords a business today, there is no excuse for not having your brand out there shaking hands and kissing babies. Social media is a cost-effective, easy, and fun way to meet new friends and keep in touch with old ones.
And because of an encounter on social media, I’ll be enjoying some free snack food that I will in turn tell others about. Welcome to brand awareness advertising in the 21st century.