I’m a cigar fan. An avid fan. I collect them, I smoke them and I share them with others. It’s a hobby. It’s a lifestyle. It’s not an addiction.
I’m also a fan of social media. Conceptually what it can do is pretty fantastic.
In his book Six Pixels of Separation, Mitch Joel writes about a simple truth. We no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
Because of Instagram, I’m connected to hundreds of #cigar fans and aficionados around the world. Many of whom I’ve connected with thereafter at cigar lounge in their neighborhood. So yes. I’ve begun plenty of online relationships that have turned into solid friendships.
One connection, @CigarsSpirits threw out an invite on Instagram last week. They asked followers to also connect with them on Facebook and Twitter. I did. Mostly because I like cigars and thought I may see something on the other social networks that wasn’t typically posted on Instagram. I’m not completely sure that I was aware of a contest or drawing. Imagine my surprise when I saw this yesterday morning.
I’m very familiar with Custom Ash as I have one of their #siestas. I don’t know about Paul Stulac but I’m uber excited to try their cigar(s).
When you surf your social platforms, what is your mission? Do you consider your social reach? Do you engage your audience and do you reciprocate shout outs?
I’m acutely aware of how I use social media. I manage expectations. It has a purpose.
In the aggregate, I’m following the 3 aforementioned groups and they’re following me. My instagram likes exceeded 300 in one day and my overall traffic was through the roof. I’m connected directly to CEO’s and small business owners alike. I’ve connected with musicians, celebrities, athletes and more. I funnel the noise and get the things I want. I meet cool folks and I get results.
On occasion, I win some cool stuff. That I can enjoy!
You will get from social media what you put into it.