It’s the little things in life that count. Your child smiling at you when you walk through the door after a long day at work, a beautiful sunset shared with a loved one, and companies that actually read correspondence from their customers.
I was cruising around 30,000 feet when I tweeted my sentiments expressing my hope for a pleasant stay at the Ritz-Carlton in Cleveland. I mentioned, rather innocuously, that a Sunkist orange soda waiting for me in my room would be wonderful. Through the magic of wireless communication, Ritz-Carlton’s corporate office got wind of this tweet and contacted their Cleveland hotel. All this was done as I was skipping along in the troposphere at around 500 miles per hour, my mind buzzing with marketing opportunities (I was headed to #CMworld) and potential deals to be made in Cleveland.
After checking into the hotel and riding the elevator up to the appropriate floor, I entered my room. And what before my well-traveled eyes did appear? Why a bucket of four Sunkist orange sodas on ice, and a tweet from Ritz-Carlton wishing me cheers! How’s THAT for engagement?
Does your business pay attention to the little details? Does your company take care of the seemingly minute details? In my world, the bigger picture is composed of the little things. And by taking care of the small stuff, the larger stuff is more easily attained.
Now if you’ll excuse me, these orange sodas ain’t gonna drink themselves. Cheers!