The other day I found myself needing a new pair of shoes, so I walked into my favorite shoe store, picked out a pair of shoes I liked, tried them on, took them to the checkout counter, plunked down my money, and walked out without my shoes.
Does that story make me sound like I know how to successfully complete a transaction? No, of course not. So why do some companies do the same thing with their brand, in essence, by not finding new revenue streams for it? Unless your assets are being monetized, you’re buying nothing for something. But fear not! It’s not too late to change course and set sail on Revenue River.
Content licensing allows you to monetize your content while increasing your market presence and protecting your content. It’s like getting paid to have a security system in your house that has pleasant conversations with passers by.
Your awards programs carry weight, and it’s time you started throwing it around and making money from it. They win the prize, you win the additional revenue when they use your award to promote their brand. Everyone wins.
Reprints/ePrints enhance your presence, both on paper and in cyberspace. Use them for all manner of things to convey your message and your successes to grab your audience’s attention.
Without a presence in social media, you’re a Model-T in a sea of high-performance sports cars. Marketing has changed from “Here’s what I have, buy it” to “Hey, I have this product but let’s talk about you and what your needs are.” The barrier between consumer and company has been demolished, and that’s the best news in a long time for your revenue goals.
Over the next few days, I’ll go more in depth with these sure-fire ways to increase your revenue. Stay tuned, and put on your life vest.
Follow our hashtag #betyourassets during FOLIO:MediaNext.