When you don’t embrace it.
There are few times when I’m rendered speechless, and there are even fewer instances where there is some word or phrase I refuse to utter, but I refuse to use the following: “We’ve never done it that way,” and “That’s not how we do it.”
From building a Lincoln log cabin to brain surgery, the status quo should never be the baseline by which to base your future actions. There is ALWAYS a different approach, and there is ALWAYS a more effective way to accomplish the endgame.
Imagine if the medical field refused to yield to progress. Imagine going to the doctor for a good bleeding or a leeching to cure all that ails ye. What if a few adventurous souls disregarded hunches that, perhaps, microscopic organisms were behind sickness, and that these “little beasties” (as Antonie van Leeuwenhoek called what he saw swimming in a sample of water under his microscope, according to my 7th grade science teacher) were the cause of illness.
Now imagine if your business was steadfast in its refusal to adapt to the new world of marketing. While other companies are busy building relationships with consumers through social media, you’d be busy planning your next ad for the Yellow Pages, wondering if you were going to recapture the magic you had from the mid 90s.
Change is constant, and it’s as sure as the sun rising in the east. If REO Speedwagon taught us nothing else, they taught us we should “roll with the changes.” So get the band together and shake up the setlist every once in a while!