Archive for July, 2016

keyboard courage
Function: noun
1: A quality or characteristic displayed by a person through the written word that this person would not ordinarily possess. 2: The confrontational attitude exhibited by someone via an anonymous entry to an internet web-page or posting. 3: An attitude demonstrated by someone when they realize that actions taken by them or words written by them across a computer connection will have little, if any, personal repercussions. 4: A false bravery possessed by an individual who does not possess the true quality in person.

I love this definition of keyboard courage.

Sometimes I catch a ball game on the weekends, spend time on my family farm or even book a last minute getaway. But not last weekend. I went to Beautycon for the first time ever.
I’m sure I could use a ton of the products they were selling and demoing, but I personally think the eye shadow would clash with my favorite bowties.

All jokes aside, the event was phenomenal. I was able to spend a few days with some top notch bloggers, you-tubers, content creators and influencers. All of them use the power of social media to share their journey, much like influencers in the corporate world.
As one Beautycon influencer shared the continual backlash of negative comments she would receive on a daily basis in a panel discussion, she was firm in her belief that it’s not worth the time or energy to even respond.

We’ve all been there. I work in media and have gotten the same type of backlash. Somehow a computer screen gives people the courage to act like a complete jackass, yet most of them would never do it in person.

Both in business and our personal lives (which are closer than we want to think), we put ourselves out there using social media of some sort. I’ve even had negative responses on LinkedIn – which is probably the most unlikely place to get those, you know, since recruiters and employers use it regularly to get insight to who you are before hiring.
Opening ourselves up to people we don’t actually know and quite frankly some of whom we have no desire to “get to know,” we often get feedback we don’t like.

Negative comments on Instagram, YouTube or blogs can get downright absurd. Internet trolls get off on posting hateful noise across any social media posts to degrade the original poster and solicit negative responses.
Whether you’re a beauty blogger, a marketing influencer or a content creator in any other industry, you’ll find yourself dealing with trolls. So what do you do about it?
I wasn’t a bit surprised when this same question came up during a panel discussion with Beautycon influencers. Know how they respond to negative comments on social?

Spoiler alert. They don’t.

The common opinion of the Beautycon influencers was that haters gonna hate (inspired by Taylor Swift, I’m sure) and getting wrapped up in their opinions is not doing anything for you in the long run. We all know that misery loves company and the posters only want to stir the pot with their comments.
Don’t let internet hate diminish your efforts.

But most importantly, don’t let the haters get to you. In the famous words of Miss Swift herself, “Shake it off”.