Be assertive when decisive action is needed.
Think about that for a minute. How often are you in a meeting, on a call or even around friends/family when a decision needs to be made and nobody is stepping up.
Wikihow illustrates 8 steps for how to be assertive. But how do you know when decisive action is needed? It’s likely more art than science. It’s wisdom gained from experience rather than education. It’s also a desire to lead, to win and to fail…..forward.
When I led our company’s transition into a new paradigm, decisive action was necessary. In order to retain our client base and to grow new business, it was vital that we facilitate change and become uber-assertive in our efforts. Sustainable organic growth became a core belief in our organization. Sustain what we had and organically grow new business by setting ourselves apart from our competition. Sustained success means continually improving even if others may not see a need for it.
Make a decision to move the needle
We had to adopt Jeffrey Gitomer’s ‘Yes!’ Attitude as a company and understand that positivity fuels productivity. We had to believe (and still do) that nothing is impossible. We don’t have meetings to make decisions. We make decisions and then meet to determine next steps. We meet to follow up on the decision that was made. And sometimes we fail.
Fail. It’s okay. It’s okay so long as you fail forward. Just like in football, it’s all about forward progress. If I just sit back and focus on my failures (and there have been many) I miss the opportunities to win. In my house, we have a quote that reminds us to ‘suck it up and drive on’.