U.S. News & World Report celebrated it’s 80th anniversary this week in Washington, D.C. And it was cool. I was honored to have been included on the employee/alumni only guest list. Mostly because I’m neither. I’m a partner of USNews. The party was attended by more than 400 folks, catered by some stellar group in town and paraded 80 years of US News swagger on the walls. Editorial strategy sessions, archaic covers, video and more. It reflected a legacy. The rooms were filled with a mix of old and young. The old talking about how young the company feels.
I’ve been with USNews long enough to see the transition from a weekly news print magazine business into a digital ‘news you can use’ empire. Seriously, life’s decision are made here.
The acumen for which they were known, was a weekly news publication. Think about that genre for a minute. Time, Newsweek, and a few more. Where are they now? In trouble. Dying. Virtually un-noticed.
The acumen for which USNews is now known is rankings platform where consumers make life’s decision. And they’re crushing it as reported by The Washington Post.
US News is a legacy brand with 80 years of strong history and a solid reputation. US News is also a new company, a young company, a startup.
Businesses should re-invent themselves as Apple and many others have done.