I’m an enthusiastic fan of red dirt music. Willie Nelson, The Damn Quails, Randy Rogers Band and many more. I follow many Texas country artists on twitter and instagram. Last week I saw a tweet from Owen Temple @owentemple that lead to his blog. The story was engaging, personal and insightful.
Because I love this music genre and because I love entrepreneurial spirit and drive, I didn’t even have to think about buying the vinyl. I have a sweet collection of vinyl and play them all regularly. I submitted my order an moved on.
I did decide to interact with Owen on twitter and ask if he’d ink my copy (that I’d just bought) and sign it…….IF I bought a copy. He obliged. And with energy. And did it that day.
This is great PR
Owen understands that audience development and audience engagement are paramount to his success. Off of the stage, he has to interact with the fans. Social media gets Owen free PR as well as earned PR. After all, I’m blogging about it, right?
Marketer & Consumer Win
Owen may not recognize that he’s a marketer but he is. He’s marketing his brand. As a consumer of his brand, I appreciate him interacting and engaging with me socially.
How many brands do you follow through social media platforms?
How many engage (converse) with you?
Most brands use social media (the new PR) as informational channels, not conversational channels.
Owen Temple uses it conversationally and it’s building his brand.
I was taken back upon receipt of my vinyl. Owen clearly did some diligence. His note on the album cover speaks to my hectic travel. He’s knows his audience. Impressive.